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Sunday, 22 July 2012

My money my time

One cannot stop wondering why some companies cannot leave up to the expectations of their customers. They come up with promotions that do not live up to their billing. Stiff competition in the Ugandan telecom sector has put service providers in a catch 22 situation. Each is trying to come up with innovations that can keep current customers and entice new ones.
This has seen many persuasive and misleading advertisements all over the place. Most noble of these is the Mobile money service. Almost all telecom service providers jumped onto the band wagon of mobile money services. However, what managers do not mind about is the quality of services provided to their customers. Imagine failing to withdraw money to get you out of a difficult situation just because the network is down. Most annoying of all is that it can be off when you want to make a withdraw but OK when making a deposit.
It is not the companies' priority to see that their mobile money service reach all places in the country. So it it no wonder going to a region and you fail to notice presence of mobile money dealers of some companies. The telecoms leave it to local business people who have interest to invest in their mobile money franchise. What infuriates even further is that you can not check your mobile money balance or access the service if you have zero balance on your main airtime account. There is a growing trend of encouraging payment of utility bills like electricity and water
through mobile money service. But with the network down-times i do not think it will be very efficient. For example,imagine your DSTV subscription expiring while watching your favorite program on Discovery, you decide to resubscribe through mobile money but network is down! My telecom service provider says you can even purchase airtime using your mobile money account. What this company does not reveal is that you cannot use that service if you have zero airtime balance. That means that if you ran out of airtime in the middle of an important phone call, your mobile money balance cannot salvage the situation since you can not access the mobile money service with zero air time balance.

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