The social media revolution has taken on Ugandans by storm. Almost all aspects of life has been taken over by social media. Be it politics, business, interaction, health and traditional aspects like Ssengas. All this can be accessed through social media in the country.
Rise of free Facebook
Increase in smart phones
Many middle class Ugandan are proud owners of the latest tech gadgets and smart phones. These enable them to be always on the go with their social networks everywhere. These smart phones can easily be bought in any mobile phone shop like those at Mutasa Kafeero plaza and some are introduced by mobile phone services operators.
Innovative youths came with ideas of forming Facebook pages where anyone can go and buy or sell any item.This has provided a cheap marketing platform for people looking for marketing opportunities and enables buyers to interact with providers of goods and services cheaply. Notably among these include Zillionsclub classifieds which has amassed more than 35,000 members and Tradelinks Africa.
Reduced costs of keeping in touch.
Communication has been made easy for Ugandans by the emergence of social media platforms. Now the cost of keeping in touch with long lost friends has been minimized with the emergence of Facebook and Twitter.One can easily search for a lost pal by just doing it through a friend search in Facebook. Now people from the same institution can form a facebook page in order to keep in touch with each other.
Businesses learnt to incorporate social media in their operations as a means of keeping up with the current trends. Now it is mandatory for a company to host a fan page where it can interact with its customers. It has become a norm for television broadcasters like NTV and NBS to air out views of their social media followers on different topics on air. Even government institutions like KCCA realized the potential of social media and embraced them.
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